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Four Roses Knows Novelty

blog | 07/10/2019

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Four Roses has a romantic and storied history as seen in a collection of branded novelty items throughout the decades. For years, you all have been sharing your collection of Four Roses items with us, so we thought it’d be fun to take a look at some of our favorites and their stories this month.

In the 1950’s, the illuminated clock pictured above was a promotional item used in liquor stores and bars to promote our Blended Whiskey in the United States. There are many variations of the branded clock with some being designed to hang on the wall. The one we’ve selected to showcase features a metal base with a gold luster on the body, giving it a nice warm look when illuminated on your counter, bar, or mantle. The clockface design, with our insignia at its center, is typical for that time period and is a classy look for a home bar.

The handsome piece above is a table lighter, which is simply a stationary form of cigarette and cigar lighters. They were primarily designed to be displayed in the home or in public establishments like hotels, restaurants, and bars. The one featured here appears to be made with metal and ceramic porcelain. This item was produced during the late 1940s to the early 1950s, using a variation of our logo that was to be found in advertisements saying, “Wouldn’t you rather drink Four Roses?” You’ll notice that this item does not include our brand name anywhere which could be attributed to the small amount of space available for branding on the lighter.

Below are some smaller novelty items that would have been available for purchase at our gift shop. The set of playing cards are from 1949 and features a popular tag line at that time, “America’s Most Famous Bourbon.” To the right is a metal pourer from the 1940’s that we believe would have been given to bars that carried our product at the time.

Some of these items are difficult to find now, so if you have any in your home or at your bar, please send photos our way or tag us on social media so we can see them! You might just get a message from us asking if we can share your beautiful item on our platform. Cheers!


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