Mellow Moments Club
Established in 2005, the Mellow Moments Club (MMC) is a community for Four Roses enthusiasts to connect, share stories, and stay up to date with all things Four Roses. Members celebrate our award-winning bourbons and exhibit a true passion for the brand that embodies enjoying each moment.
Members since 2005
Membership Benefits
As a way of thanking our most passionate and loyal fans, Mellow Moments Club members can enjoy a number of benefits.
Welcome Kit
Upon enrollment all members receive a letter from Master Distiller Brent Elliott containing a member ID as well as a Mellow Moments Club member pin; wear it proudly!
Monthly Newsletter
Separate from our general monthly newsletter, the MMC newsletter provides updates exclusive to the membership. This is where members can expect to hear about upcoming releases, events, and more before everyone else.
Facebook Group Access
Join a passionate bourbon-loving community to chat, share, and connect.
Private Barrel Selections
Throughout the year, members will be randomly selected to participate in Private Barrel Selections with Master Distiller Brent Elliott. The barrels that are selected get bottled and sold exclusively to members.
Early Access to Limited Releases
Be among the first to hear about new product releases!
Invitations to Special Events
Attend member-only events in person or virtually throughout the year.
10% Merchandise Discount
Save on gear and gifts online in our Store and in-person at our Visitor Centers (excludes bourbon and cigars). Members also receive access to exclusive Mellow Moments Club merchandise.
Complimentary Tour Experience
Enjoy a free Legacy Tour at our Lawrenceburg, KY distillery—just call (502) 839-2655 to reserve.
Anniversary Pins
Celebrate your membership milestones with special-edition pins every five years.
Meet the Bourbon Board
We’re proud to introduce the Bourbon Board, a group of ten passionate MMC members chosen for their unique backgrounds, fresh ideas, and strong support for the Four Roses brand. Each member brings a distinct perspective to the table that helps shape the future of the club.
Throughout a 12-month term, the Bourbon Board meets regularly with the Four Roses team to share feedback on new products, brand innovations, and ways to grow and enhance the MMC experience.
Together, we’re working to make the Mellow Moments Club the premier loyalty program in the bourbon world.
“What really sets the Mellow Moments Club apart from other brand-related bourbon clubs is the people. I have never seen a more devoted, engaged community of like-minded bourbon aficionados. Everybody brings something to the table. You get perspectives from new members and long-time members.”
Andrew G.
2025/2026 BOARD MEMBER
“What really sets the Mellow Moments Club apart from other brand-related bourbon clubs is the people. I have never seen a more devoted, engaged community of like-minded bourbon aficionados. Everybody brings something to the table. You get perspectives from new members and long-time members.”
Andrew G.
2025/2026 BOARD MEMBER
“As someone who is truly interested in Four Roses, I'm very curious about what the distillery is doing, what Brent is thinking about for the next LE blend, MMC barrel pick details and tasting profiles, as well as seeing in the official Facebook group all the different national store picks that people are drinking that I've never heard of.”
Ben S.
2025/2026 BOARD MEMBER
“As someone who is truly interested in Four Roses, I'm very curious about what the distillery is doing, what Brent is thinking about for the next LE blend, MMC barrel pick details and tasting profiles, as well as seeing in the official Facebook group all the different national store picks that people are drinking that I've never heard of.”
Ben S.
2025/2026 BOARD MEMBER
“I enjoy being a member of MMC because of the exclusivity- it makes it ‘special.’ I like being kept in the ‘know’ about what Four Roses is doing. I appreciate the exclusive merch and opportunities to purchase specialty bottles.”
Brandi C.
2025/2026 BOARD MEMBER
“I enjoy being a member of MMC because of the exclusivity- it makes it ‘special.’ I like being kept in the ‘know’ about what Four Roses is doing. I appreciate the exclusive merch and opportunities to purchase specialty bottles.”
Brandi C.
2025/2026 BOARD MEMBER
“Four Roses manages its mash bills to explore the bourbon world in a unique way: marrying combinations of mash bills and yeast strains that yield consistently good bourbon with somewhat predictable flavor profiles. It is a fun way to introduce people to bourbon, and I've often found people gravitating towards one or two recipes that informed what part of the bourbon world they wanted to explore first.”
Carlos R.
2025/2026 BOARD MEMBER
“Four Roses manages its mash bills to explore the bourbon world in a unique way: marrying combinations of mash bills and yeast strains that yield consistently good bourbon with somewhat predictable flavor profiles. It is a fun way to introduce people to bourbon, and I've often found people gravitating towards one or two recipes that informed what part of the bourbon world they wanted to explore first.”
Carlos R.
2025/2026 BOARD MEMBER
“The opportunities to participate in barrel picks and be on boards to be the voice of the customer. There aren't any other distilleries that I am aware of that allows these kinds of opportunities and customer interaction that Four Roses does.”
George A.
2025/2026 BOARD MEMBER
“The opportunities to participate in barrel picks and be on boards to be the voice of the customer. There aren't any other distilleries that I am aware of that allows these kinds of opportunities and customer interaction that Four Roses does.”
George A.
2025/2026 BOARD MEMBER
“MMC creates genuine connections between passionate enthusiasts and the distillery itself. As a member since 2018, I've experienced firsthand how MMC provides exclusive access to limited releases, private barrel selections, and experiences that deepen your appreciation for Four Roses' craftsmanship.”
Gregory W.
2025/2026 BOARD MEMBER
“MMC creates genuine connections between passionate enthusiasts and the distillery itself. As a member since 2018, I've experienced firsthand how MMC provides exclusive access to limited releases, private barrel selections, and experiences that deepen your appreciation for Four Roses' craftsmanship.”
Gregory W.
2025/2026 BOARD MEMBER
“I think it is awesome that there is a special exclusive Facebook group that you have to be a Mellow Moments member to be a part of. I have learned so much from other members through that page.”
Scott G.
2025/2026 BOARD MEMBER
“I think it is awesome that there is a special exclusive Facebook group that you have to be a Mellow Moments member to be a part of. I have learned so much from other members through that page.”
Scott G.
2025/2026 BOARD MEMBER
“Four Roses has a bottle for everyone. With ten unique recipes, you can find the whole range of classic bourbon notes in some bottle of Four Roses: dark fruits, robust spices, earthy herbals, blooming florals, rich caramels, sweet vanillas, and everything in between.”
Stu H.
2025/2026 BOARD MEMBER
“Four Roses has a bottle for everyone. With ten unique recipes, you can find the whole range of classic bourbon notes in some bottle of Four Roses: dark fruits, robust spices, earthy herbals, blooming florals, rich caramels, sweet vanillas, and everything in between.”
Stu H.
2025/2026 BOARD MEMBER
“Four Roses has the unique ability to appeal to bourbon newcomers, lifelong bourbon aficionados, and every bourbon drinker in between. There truly is something for everyone at every stage of their bourbon journey.”
Vicki P.
2025/2026 BOARD MEMBER
“Four Roses has the unique ability to appeal to bourbon newcomers, lifelong bourbon aficionados, and every bourbon drinker in between. There truly is something for everyone at every stage of their bourbon journey.”
Vicki P.
2025/2026 BOARD MEMBER
“Four Roses is two things to me. It has a great standard line that everyone new into their bourbon journey can experience and enjoy. Then when it is time, you can move to the bolder proofs and more complicated blends to take your Four Roses experience to the next level.”
Zach R.
2025/2026 BOARD MEMBER
“Four Roses is two things to me. It has a great standard line that everyone new into their bourbon journey can experience and enjoy. Then when it is time, you can move to the bolder proofs and more complicated blends to take your Four Roses experience to the next level.”
Zach R.
2025/2026 BOARD MEMBER
Frequently Asked Questions
- When did the Mellow Moments Club come to be?
- How do I sign up for the Mellow Moments Club?
- How much is it to be a member?
- What is the Mellow Moments Club Bourbon Board?
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