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Mellow Moments Club (MMC)

Terms and Conditions

(Effective June 19, 2026)

PLEASE READ CAREFULLY. By accessing, enrolling, or participating in the Mellow Moments Club ("Program"), you agree to these following Terms and Conditions ("Terms"). IF YOU DO NOT AGREE TO THESE TERMS, DO NOT ACCESS OR PARTICIPATE IN MMC.

The Program is offered by Four Roses Distillery LLC and its subsidiaries and affiliates ("Company," "we," "us" and "our") through which individuals ("Participants" or, individually, a "Participant" or "you" or "your") will have the opportunity to access and enjoy certain perks and benefits. Complete information on the Program will typically be posted on our website at https://www.fourrosesbourbon.com/mellow-moments ("Program Page") or elsewhere on our website at www.fourrosesbourbon.com ("Website")

TERMS OF USE & PRIVACY POLICY: These Terms are in addition to the following standard terms and conditions ("Standard Terms") which also apply to your participation in the Program: Privacy Policy and the Terms of Use, each of which are also posted on the Website. The Terms of Use and Privacy Policy are a part of these Terms as if separately included below and should be carefully reviewed before accepting these Terms. By participating in the Program, you accept the Terms of Use and Privacy Policy which include, among others, Limitations on Liability, Disclaimer of Warranties, as well as terms regarding the collection and use of your information (name, email address, etc.).

BY ACCEPTING THESE TERMS, YOU ARE AGREEING TO THE MANDATORY ARBITRATION AGREEMENT, CLASS ACTION WAIVER, AND JURY TRIAL WAIVER CONTAINED IN THE TERMS OF USE, AND THESE TERMS FULLY APPLY TO YOUR PARTICIPATION IN THE PROGRAM. IF YOU DO NOT AGREE TO BE BOUND BY THESE TERMS, DO NOT PARTICIPATE IN THE PROGRAM.

UPDATES: You agree that we may provide updates, notices, disclosures and amendments to these Terms, and other information relating to the Program by electronic means, including posting such information and materials online via the Website or in the Application, or sending them to you by email.

A. Eligibility & Registration

  1. Eligibility: The Program is open to legal residents of the fifty (50) United States (and the District of Columbia) who are at least twenty-one (21) years of age in their jurisdiction of residence at the time of entry. The Program is not targeted towards, nor intended for use by, anyone under the age of twenty-one (21). Corporations or other entities or organizations of any kind are not eligible to participate in this Program. The Program is void where prohibited. We reserve the right to restrict participation in the Program by our employees and/or that of our suppliers or vendors.
  2. Enrollment: Participants may enroll in the Program by signing up as directed on the Program Page ("Program Enrollment"). We reserve the right to, from time-to-time, modify how and where Participants can enroll in the Program, including offering additional enrollment locations. To enroll, you will be required to provide your first name, last name, birth date, a valid email address, and any other reasonable information we may request.

    Only the individual enrolling in the Program will have access to the features, perks, and benefits offered under the Program ("Program Benefits'). A Participant may only enroll one (1) time in the Program. In the event that a Participant enrolls more than once, Company may, at its discretion, elect to merge the enrollments, cancel excess enrollments, or cancel all enrollments.

  3. Participant's Personal Information: The collection, use and disclosure of Participants' personal information is subject to our Privacy Policy. To learn what information is collected and how Company will use the personal information collected in connection with your Program Enrollment and participation, read our Privacy Policy as well as the Notice of Financial Incentive in Section D below.
  4. Company's Communications: By signing up for this Program, Participants agree to receive email messaging regarding the Program, including advertising and marketing material from Company, changes to the Program, and other information about the Program or Company. Participants may unsubscribe from Company emails at any time via the unsubscribe link in those emails; provided, however, if you unsubscribe from Company's emails, you may no longer receive email updates about the Program or Program Benefits. Even if you unsubscribe from marketing communications, you may still receive communications relating to the administration of your Program account. Each Participant shall be responsible for ensuring we have updated contact information. Your Program enrollment is tied to the email address you used to enroll. Contact us at MellowMomentsClub@fourrosesbourbon.com if you need to update your contact information.

B. Pause or Termination of Program Enrollment

  1. Without limiting any other remedies, Company may, without prior notice to Participant, pause or terminate your participation in the Program, if Company suspects that a Participant has engaged in unauthorized, deceptive or fraudulent activity, conduct that is detrimental to Company, including any action that violates the intent of these Terms. Company shall be the sole arbiter in such cases, and any decision it makes relating to a pause or termination of a Program Enrollment shall be final and binding.
  2. Termination: Your Program Enrollment can be terminated for any of the following reasons: (a) a Participant requests that Company terminate the Program Enrollment; (b) Participant is deceased; (c) Participant fails to respond to repeated attempts by Company to contact them regarding their Program Enrollment; (d) Participant relocates to a jurisdiction outside of the stated eligibility; (e) a Program Enrollment appears to be duplicative; or (f) Company believes or determines, in its sole discretion at any time, that Participant has engaged in unauthorized, deceptive or fraudulent behavior, conduct that is detrimental to Company, the Program, or that violates the letter or intent of these Terms. If a Participant's Program Enrolment is deactivated, the Participant will forfeit all Program Benefits, if any, that accrued to date. In addition, Company is entitled to invoke any rights or remedies available to Company in law or equity against Participant. You agree that Company is not liable to you or any third party for any termination or suspension of your Program Enrollment or for blocking your use of our Program.

C. Program Benefits

  1. Program Benefits are posted on the Program Page or any other location we direct you to. Program Benefits are not guaranteed and are subject to change from time-to-time with or without notice to you. Use of Program Benefits may be subject to availability, limits, and additional terms and conditions. All Program Benefits are at Company's sole discretion. Program Benefits that provide discounts on goods and services are not combinable with other offers.
  2. Program Benefits are for personal use only. We reserve the right to limit certain Program Benefits to certain Participants. Any goods or other items provided as Program Benefit remain Company's property until your receipt of the same. Program Benefits do not constitute property, do not entitle Participant to a vested right or interest and have no cash value. As such Program Benefits are not redeemable for cash, transferable or assignable for any reason, and are not transferable upon death, as part of a domestic relations matter or otherwise by operation of law. The sale or transfer of Program Benefits or Program Enrollment is strictly prohibited.
  3. As part of the Program, Participants may be invited to attend events offered as Program Benefits. Participation in any such event is subject to the Company's sole discretion and may be limited in availability. By attending any event, whether in-person or virtual, Participants agree to conduct themselves in a respectful, responsible, and lawful manner. Disruptive, abusive, unsafe, or unlawful behavior—including intoxication, harassment, or disregard for event rules or staff instructions—may result in immediate removal from the event, suspension or termination of Program participation, and disqualification from future Program Benefits. Participants must comply with all applicable laws, regulations, and venue policies. The Company reserves the right to deny entry to or remove any Participant whose conduct is deemed inconsistent with the values of the Program or the safety and enjoyment of others. Additional terms may apply to specific events and will be communicated in advance.

D. Notice of Financial Incentive

In connection with the Program, we may offer financial incentives and/or price or service differences ("Incentives") to Participants in exchange for our use of your personal information. To offer these Incentives, we must collect the personal information you provide when you sign up or engage in activities in connection with the Program, such as your email address, accessing Program Benefits, and engagement with Company ("Program Data") so that we can follow your participation in and your engagement with the Program, as described in these Terms and the Privacy Policy. The value of Program Data is calculated by determining the approximate additional spending per Participant, per year compared to individuals who have not participated in the Program. The value of Program Data is reasonably related to the costs associated with offering the Program Benefits. You can withdraw from or cancel your enrollment in the Program at any time by contacting us at MellowMomentsClub@fourrosesbourbon.com.

E. General Terms and Conditions

  1. Participants are responsible for the payment of all taxes which may result from participation in the Program.
  2. Company reserves the right to pause or discontinue the eligibility of any person who uses or is suspected of using the Program in a manner inconsistent with these Terms or with any federal or state laws, statutes or ordinances. In addition to pause or discontinuance of Program eligibility, Company shall have the right to take appropriate administrative and/or legal action against such persons, including criminal prosecution, as it deems necessary in its sole discretion.
  3. Any attempt by a person to undermine the legitimate operation of the Program may be a violation of criminal and civil law, and, should such an attempt be made, Company may seek damages from any such person to the fullest extent permitted by law.
  4. Company's failure to enforce any provision of these Terms shall not constitute a waiver of that or any other provision.
  5. All questions or disputes regarding eligibility for the Program, the availability of Program Benefits, or a Participant's compliance with these Terms will be resolved by Company in its sole discretion. By participating, Participants agree that all decisions made by Company or its designated agents regarding the Program.
  6. Neither Company nor its agents are responsible for any incorrect or inaccurate information supplied by Participants regarding the Program.
  7. Participants are responsible for maintaining updated contact information for their Program Enrollment.
  8. The Program is subject to all applicable laws and regulations.
  9. These Terms shall be construed in accordance with the laws of the State of Kentucky without regard to its conflict of laws and/or rules. Any legal or arbitration proceedings against Company that may arise out of, relate to or be in any way connected with our Program or these Terms shall be brought exclusively in Lawrenceburg, Kentucky, consistent with the Dispute Resolution & Mandatory Arbitration provision in our Terms of Use. Where such dispute is permitted to be heard via the courts, such dispute shall be heard in the state and federal courts applicable Lawrenceburg, Kentucky, and you waive any jurisdictional, venue or inconvenient forum objections to such courts.
  10. Except where specifically stated otherwise, if any part of these Terms is unlawful or unenforceable for any reason, only that part of the Terms shall be stricken and the remaining terms in the Terms shall not be affected.

F. NO WARRANTIES 

YOU EXPRESSLY AGREE THAT PARTICIPATION IN THE PROGRAM IS AT YOUR SOLE RISK. THE PROGRAM AND ALL PROGRAM BENEFITS ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED. WITHOUT LIMITING THE FOREGOING AND TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ANY AND ALL WARRANTIES INCLUDING ANY: (1) WARRANTIES THAT OUR PROGRAM WILL MEET YOUR REQUIREMENTS; (2) WARRANTIES CONCERNING THE AVAILABILITY, ACCURACY, SECURITY, USEFULNESS, TIMELINESS, OR INFORMATIONAL CONTENT OF OUR PROGRAM OR PROGRAM BENEFITS; (3) WARRANTIES OF TITLE, NON-INFRINGEMENT, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE; (4) WARRANTIES FOR SERVICES OR GOODS RECEIVED THROUGH OR ADVERTISED OR ACCESSED THROUGH OUR PROGRAM; (5) WARRANTIES CONCERNING THE ACCURACY OR RELIABILITY OF THE RESULTS THAT MAY BE OBTAINED FROM THE USE OF THE PROGRAM OR ANY PROGRAM BENEFITS; (6) WARRANTIES THAT YOUR USE OF THE PROGRAM OR PROGRAM BENEFITS WILL BE SECURE OR UNINTERRUPTED; AND (7) WARRANTIES THAT ERRORS IN THE PROGRAM OR PROGRAM BENEFITS WILL BE CORRECTED.

G. Limitation of Liability

  1. UNDER NO CIRCUMSTANCES SHALL COMPANY, ITS OFFICERS, DIRECTORS, EMPLOYEES, PARENTS, PARTNERS, SUCCESSORS, AGENTS, DISTRIBUTION PARTNERS, AFFILIATES, SUBSIDIARIES, AND THEIR RELATED COMPANIES (COLLECTIVELY, "COMPANY PARTIES") BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR EXEMPLARY DAMAGES (EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES), ARISING OUT OF, RELATING TO, OR IN ANY WAY CONNECTED WITH THE PROGRAM TERMS. YOUR SOLE REMEDY FOR DISSATISFACTION WITH OUR PROGRAM INCLUDING, WITHOUT LIMITATION, SERVICE CONTENT IS TO STOP PARTICIPATING IN THE PROGRAM. SUCH LIMITATION SHALL ALSO APPLY WITH RESPECT TO DAMAGES INCURRED BY REASON OF GOODS RECEIVED THROUGH OR ADVERTISED IN CONNECTION WITH ANY PROGRAM BENEFITS.
  2. NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED HEREIN, IN NO EVENT SHALL THE CUMULATIVE LIABILITY OF ALL OF THE COMPANY PARTIES EXCEED THE LESSER OF THE TOTAL PAYMENTS RECEIVED FROM YOU BY COMPANY DURING THE PRECEDING TWELVE (12) MONTH PERIOD OR $100. FURTHERMORE, YOU AGREE THAT ANY CAUSE OF ACTION ARISING OUT OF, RELATING TO, OR IN ANY WAY CONNECTED WITH OUR PROGRAM OR THESE TERMS OF USE MUST COMMENCE WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES; OTHERWISE, SUCH CAUSE OF ACTION SHALL BE PERMANENTLY BARRED.
  3. In some jurisdictions limitations of liability are not permitted. In such jurisdictions, some of the foregoing limitations may not apply to you. These limitations shall apply to the fullest extent permitted by law.

H. Changes

  1. We reserve the right in our sole discretion and at any time and for any reason, to modify or discontinue any aspect or feature of the Program or to modify these Terms.
  2. Modifications to these Terms will be effective immediately upon notice, either by posting on the Program Page or elsewhere on our Website, or by email message. It is your responsibility to review the Terms from time to time for any changes. You waive any right you may have to receive specific notice of any changes, and your access and use of the Program following any modification of these Terms signifies your assent to and acceptance of the same. If you object to any subsequent revision to the Terms, immediately discontinue use of the Program and, if applicable, terminate your Program Enrollment.