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Four Roses Blooms as the Official Bourbon of the Rose Bowl Stadium

blog | 05/14/2019

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Four Roses has become the Official Bourbon Partner of the Rose Bowl Stadium! Four Roses Single Barrel, Four Roses Small Batch, Four Roses Bourbon and the newly released Small Batch Select will be available at all Rose Bowl events now. Our products will be served from branded carts throughout the concourse and in the TCL Lounge, Stella Rose Wine Garden, Terry Donahue Pavilion and Brookside Golf Club.

Four Roses bottles at Rose Bowl

Paul Engl, General Manager of IMG Los Angeles, stated, “Aligning these two iconic brands is a sensational opportunity. We are thrilled to begin serving Four Roses’ premium Bourbon products at America’s Stadium and at Brookside Golf Course year-round. I look forward to our adult fans enjoying Four Roses at all Rose Bowl Stadium events for years to come.”

Jens Weiden, CRO at Rose Bowl Operating Company said, “We are excited to welcome Four Roses to the team at the Rose Bowl Stadium. We can’t think of a better brand to align with here at America’s Stadium.”

As you might know, our history dates back to 1888 when founder, Paul Jones, Jr., trademarked the company name as a symbol of his passion for his true love–a passion he distilled for making Four Roses Bourbon.

“With a legend that began the same year as the Rose Bowl’s storied history, and the obvious connection to roses, it only made sense for Four Roses to partner with the iconic stadium,” said Master Distiller Brent Elliott. “We’re proud to announce our partnership with America’s Stadium and we look forward to offering Rose Bowl guests a unique and mellow experience by sharing our Bourbons.”

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