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New Look, Same Mellow Bourbon

blog | 04/02/2018

FRB New Bottle black 2

When you visit your local Four Roses retailers, be sure to keep an eye out for the new package design of Four Roses Bourbon.

In January 2018, we announced the launch of a new bottle design for Four Roses Bourbon, our namesake Bourbon offering. Cases are hitting retail locations soon, so be sure to look out for the updated bottles.

The renewed packaging was designed to maintain consistency, in color and style, with our other signature products – Four Roses Small Batch and Four Roses Single Barrel. The upgraded Four Roses Bourbon packaging features a wood top and cork finish, as well as all new labels, giving it a more premium look. Of course, the iconic rose cluster is prominently featured both on the label as well as embossed in the glass.

“This is an exceptional Bourbon and I am excited to offer it in a new package that better reflects the elegant, smooth and mellow character of the liquid inside,” said Master Distiller Brent Elliott. “The Bourbon itself will be unchanged. We will continue to use the same formulation and age of liquid to create the same, classic and consistent flavor that has made this a long-time favorite with our consumers.”

Up to all 10 of Four Roses’ distinctly different Bourbon recipes are expertly mingled by hand to create the smooth and mellow Four Roses Bourbon. Four recipes are used for Four Roses Small Batch and one recipe is used for Four Roses Single Barrel.

Check your local Four Roses retail location soon for bottles of Four Roses Bourbon with its new, redesigned packaging.


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